Our BerkshireTimes Magazine
  • Home
  • About
    • About Our BerkshireTimes
    • About the Publisher
    • Reviews
  • Blog
  • Magazine Archive
  • Contact Us
    • Contact Us

Grow Your Business with Our BerkshireTimes Magazine
We are currently accepting ad reservations and editorial content for our Spring/Early Summer 2020 issue. 

PictureClick Covers to View Back Issues

​


​“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” ~ Seth Godin. Unleash the power of your story to connect with and engage potential customers. Ask about our editorial bonuses and business spotlights that will help you communicate your message and purpose to your target audience, so they not only pick you out of the crowd but also recommend you to others! 
Picture
Rave Reviews!  See what people are saying. 
2020 SPRING/SUMMER ISSUE specials  (See Rate Card And Schedule below)
●  Event Listing with any purchase ($75 value)
​●  Product Spotlight with 100 words 
●  ​1/4 + 1/4 - 1/4-page display ad plus free 175-word bonus 
●  ​1/2 + 1/2 - 1/2-page display ad plus free 375-475 word bonus 
●  Back Cover display ad, receive a full-page business spotlight 
●  ​
Submit a non-advertorial article for consideration. 
​

Rate Card & Publication Schedule 
​
See charts below to order, or download rate card

If you wish to purchase advertising space please click on the appropriate link below, fill out the required information, and submit payment so that we can reserve your space. We are glad to provide complimentary graphic design services if needed. You can also email us at advertise@ourberkshiretimes.com or call (413) 274-1122 (leave message) to place your order or ask questions, and an account representative will get back to you shortly. Thank you!
obt.ratecard.pdf
File Size: 1502 kb
File Type: pdf
Download File

Picture
Picture

2020 Display Ads & Advertorial Opportunities
See our publication schedule below | Distribution locations are restocked monthly.
We are now accepting reservations for our Spring/Early Summer 2020 issue.
​Call us at 413-274-1122 or email advertise@ourberkshiretimes.com.


                                                                                                   1-ISSUE CONTRACT         *3-ISSUE CONTRACT       3-ISSUE SUBSCRIPTION
         DESCRIPTION                             AD SIZE                     (see schedule below)              (1 year of advertising)               (1 year of advertising)
                                                                                          CLICK LINK TO SEE SAMPLE                       CHECK OR CREDIT CARD                             CHECK OR CREDIT CARD                       AUTO PAY BY CREDIT CARD ONLY
Event Listing OR Logo
Event Listing (75 words) 
or 1" Logo (with website - in print and on our website)
$75
$70
$60 (6 payments of 
$30 per month)
1/8 Page
3.5" x 2"
$195
$185
$180 (6 payments of 
$90 per month)
Product Spotlight
1 photo plus 100 words
$275
$265
$250 (6 payments of 
$125 per month)
​1/4 Page
​H - 7.375" x 2"
​V - 3.5" x 4.375"
$460
$445
$420 (6 payments of 
$210 per month)
​ 1/4 + 1/4 Page
(**advertorial article
​while space allows)
V - 3.5" x 4.375"
(1/4-page display ad plus

​175-word article) 
$460
$445
$420 (6 payments of 
$210 per month)
1/2 Page
H - 7.375" x 4.375" 
​ V - 3.5" x 9.25"
$795
$750
$720 (6 payments of
$360 per month)
1/2 + 1/2 Page 
(**advertorial article
​while space allows) 
H - 7.375" x 4.375" 
​ V - 3.5" x 9.25"
(1/2-page display ad plus
​475-word article) 
$945
$895
$860 (6 payments of
$430 per month)
Full Page
​8.625" x 11"
​(with bleed)
$1295
$1195
$996 (6 payments of
$498 per month)
Back Cover
​8.625" x 11"
​(with bleed)
$1795
$1595
$1396 (6 payments of
$698 per month)
2-Page Spread
(**advertorial article) ​
Any size ad above
​
with or without editorial
$2795
$2595
$2396 (6 payments of
$1198 per month)
* If you have purchased a 3-issue contract, please just submit payment for the first issue of your contract and we will send you an invoice for the remaining issues in your contract at each issue deadline.
​** Publisher approval required for all editorial submissions. New editorial content MUST be provided each issue. Nonadvertorial articles may be submitted in place of advertorial articles if desired. 

2020 Publication & Special Feature Schedule 

Missed the deadline? Maybe not. There's wiggle room, so contact us to check and we may be able to fit you in.
ISSUE
AD RESERVATION DUE DATE
GRAPHIC DUE DATE 
EDITORIAL DUE DATE
SPECIALS (ask about our bonuses)
​IN ADDITION TO OUR REGULAR CONTENT​
Spring / Early Summer 2020
mid-Mar - mid-June
Feb 15
Feb 20
Jan 15
Food & Drink
Celebrate Summer 2020
mid-June - mid-Sept
May 15
May 20
April 15
Art, Culture & Entertainment
Autumn / Winter 2020
mid-Sept - mid-Mar
Aug15
Aug 20
July 15
Buy Local Gift Guide
Online Directory & Marketplace
ongoing
ongoing
ongoing
Launch To Be Announced

FAQs 

MAGAZINE SPECIFICATIONS
Picture
Each issue of Our BerkshireTimes Magazine (OBT) is printed on premium satin, 80# FSC certified, environmentally friendly paper with soy ink and satin aqueous coating. We care about our environment as much as we care about the quality of our publication. The publication's 8 3/8" wide x 10 3/4" high size ensures that readers find it very comfortable to hold, and that advertiser's ads (no matter what size they choose) don't get lost on the page. 

Did you know that most of our articles, all of our cover art, and some of our interior illustrations are contributed by local community members and New Englanders? We welcome your ideas, articles, illustrations, and feedback, and encourage you to submit original material (see submission links below) for consideration to share with our community.
 We publish editorial content that informs, educates, enlightens, entertains, and inspires our readers. Topics include art, culture & entertainment, food & drink (delicious recipes!), home & garden, health & wellness, mind & spirit, animal talk, fashion & beauty, education & workshops, shop local gift guides, and more. 
​
DISTRIBUTION & CIRCULATION
Picture
Our BerkshireTimes magazine (OBT) is a free publication (see our publication schedule) with a circulation of 10,000 print copies each issue that is restocked monthly at key, high-traffic distribution locations throughout the entire Berkshire region of western Massachusetts and the surrounding area into northern Connecticut, and eastern New York.

Distribution locations include the popular cultural attractions the region has to offer, as well as busy food stores and co-ops, coffee shops, medical establishments, health and wellness stores and businesses, and more.


OBT (and your ad!) is also permanently displayed and continuously viewed on www.OurBerkshireTimes.com in our magazine archive, through our eNewsletters as well as through several national locations including ISSUU.com, Scribd.com, Facebook, and Linkedin. 

Because our readers (full and part time residents and visitors alike) pick up OBT by choice, they do not wind up in recycling bins at the post office before even being read. 
Print Ad Specifications & Terms
 Display Ad Graphic Specifications (see rate card and ad dimensions below)

​● Submit high-resolution (300 dpi), press-quality PDF file(s) 
● Embed all fonts and images (photos in ads should be 300 dpi) ● Flatten transparency
● Grayscale for black and white ads ● CMYK for color (coated paper) 
● No spot colors ● No RGB files ● No files created in Microsoft Word
● For black fill use C=50% M=40% Y=40% K=100%. ● For black fonts use K=100% 
● Your PDF file must match the exact size of your advertisement (no white space beyond the border of your ad).
​● No crop or registration marks please. No web graphics accepted.
​​​● Back cover and full page ads with bleed: Trim size: 8.375" x 10.75." Bleed: Add .125" on all sides beyond trim. Safety area:      keep all text within .375" of trim.

*All ads must meet our specifications or they will be modified (including font substitutions where necessary) at the Publisher’s discretion. 

Advertising Terms
Advertising space must be prepaid unless credit has been established. Balances outstanding 30 days after invoice date are subject to a charge of 5% per month. Rate card discounts apply to accounts in good standing only. The Publisher reserves the right to refuse advertising for any reason. For printing errors of the Publisher's responsibility, liability is limited to the cost of the ad space in which it first appeared. No cancellations will be accepted after deadline. Cancellations before deadline will be subject to a processing fee if art has been created to cover design fees. The Advertiser agrees that if the ad material does not arrive by the deadline dates specified, the Publisher may insert appropriate copy of her own choosing into the space reserved for the Advertiser. Such insertion by the Publisher shall constitute fulfillment of the contract. Note: All content in Our BerkshireTimes™ is accepted in good faith. We do not necessarily advocate and cannot be held responsible for opinions expressed or facts supplied by our authors, illustrators, and advertisers. Unless otherwise noted, we use a Creative Commons License in place of a standard copyright. 


Editorial opportunities
Most of Our BerkshireTimes Magazine's editorial content, all of our cover art, and some of our interior illustrations are contributed by our community members. We welcome your ideas, non-advertorial articles, illustrations, and feedback, and encourage you to submit original material for consideration.  We publish editorial content that informs, educates, enlightens, entertains, and inspires our readers. Topics include art, culture & entertainment, food & drink (delicious recipes!), home & garden, health & wellness, mind & spirit, animal talk, fashion & beauty, education & workshops, shop local gift guides, and more. Share your knowledge, talent, and expertise about non-advertorial subject matter that you feel passionate about, while bringing our readers' attention to your business in your bio. You can submit non-advertorial material for consideration through our online submission form. Please contact us if you wish to find out more about how to submit advertorial material. 

If you are interested in submitting a business spotlight (information about your product or service) please see our upcoming issue specials or contact us for more information: advertise@ourberkshiretimes.com, (
413) 274-1122.
Advertising specifications
  • Please upload your graphic through the "Ad Graphic" form found on our website under the Advertise tab (below).
  • Submit high-resolution (300 dpi), press-quality PDF file(s) with all ad content embedded.
  • Photos in ads should be 300 dpi). Flatten transparency
  • Grayscale for black and white ads, CMYK for color ads (coated paper)
  • No spot colors. No RGB files. No files created in Microsoft Word.
  • For black fill use C=50%, M=40%, Y=40%, K=100%
  • For black fonts use K=100%
  • Your PDF must match the exact size of your advertisement (no white space beyond the border of your ad). No crop or registration marks please. No web graphics accepted for print.
  • Back cover and full page ads with bleed: Trim size: 8.375" x 10.75." For bleed add: .125" on all sides beyond trim (total 8.625" x 11" including bleed). IMPORTANT: For safety area keep all text within .375" of trim.
  • * All ads must meet our specifications or they will be modified (including font substitutions where necessary) at the Publisher's discretion. ​
Bonus specifications
Editorial Bonuses
  • Editorial Bonuses are always placed next to an ad (currently in our This & That section) each issue to advertisers who purchase 1/4 page or larger ad spaces. EXCEPT for the 1/2 page editorial bonus which comes with the purchase of a 1/2 page ad and is available in every issue in every category ( with contract, it is like getting your own column -- and a full page for 1/2 price!). The 1/2 page bonus can be purchased for one issue or a multiple-issue contract.
  • Editorial Bonus content must be changed each issue (unless special permission is granted) and can contain almost any type of editorial, but it is highly advisable that tips, events, or an article-like format about informative subject matter is submitted (which is interesting for the readers and smart marketing for the advertiser). If a business spotlight (which is all about the advertiser) is desired, it is best to get a Business Spotlight instead (see below).
  • This Editorial Bonus (whatever size is purchased) must contain a display ad and the other half must be editorial of some sort. For word count and more information see the Editorial Bonus submission form below. 
  • CLICK HERE to see our submission form (with samples of every size) to submit your information. 

Business Spotlights
  • Business Spotlights are all about the advertiser. Our full page business spotlight is currently offered to advertisers that purchase one-year 1/2 page or higher advertising contracts. 
  • The Publisher will choose which issue to place the Business Spotlight (the advertise cannot choose which issue), and it will be published near the end of the advertiser's contract.
  • The advertiser must submit their information (via the business spotlight form below) before the end of their contract or they will forfeit the spotlight. Ideally it should be submitted as soon as soon as the contract is signed. The advertiser need not be a good writer. They simply need to answer the questions provided like an interview (each question should have at least a one paragraph answer) and we will whip it into shape and provide a proof before we publish it.
  • The Business Spotlight takes up one full page and may or may not contain the advertiser's display ad.  
  • CLICK HERE to see our submission form (with samples) that the advertiser must fill out. This form can also be found below. ​

Submit Your Material (contact advertise@ourberkshiretimes.com or 413-274-1122 with questions)

Ad Graphic
Editorial Bonus
Product Spotlight
Business Spotlight
Ad Listing
Online Coupon
Article or Photo
Submit Review
Event Listing
(413) 274-1122

Sign up for our eNewsletter

Powered by Robly™


"We'd like to run the same ad - it's been very effective for us as old customers comment on seeing the ad and two new customers have come from the ad. Your readers have the environmental sensibility that has to be the primary motivation for investing in PV. Today a clean energy policy colleague from the Albany area came in to our office and was shown our ad in your publication. We thought he might make a comment on how well the ad or the PV system looked but he noted " Oh my gosh I've been looking for information on Raw feeding my dog . . ." as he began reading the article on page 7. He took our last copy! Please let Kathy and the editorial team know they have struck the right chord for content and we're proud to be advertising."
​ ~ Christopher Derby Kilfoyle, Berkshire Photovoltaic Services, BPVS, www.bpvs.com

"I read through the Spring issue. Looks great! Our ad came out exactly how I hoped it would! The cover was very amusing, it definitely gave me a laugh [art by Deb Koffman]. Very creative and different. It's good to see the cover, especially, be very interchangeable."
   ~  Susan A. Allegrone, Allegrone Companies, Pittsfield, MA www.Allegrone.com

Dear Editors and Staff! Hats off to you and your amazing publication! I happened to pick up a copy at a restaurant somewhere in Mass. after the Divine Mercy Conference, and just took my time going page by page. I rarely (never) write to congratulate; but nicely done! I love the writing, the snippets of info, the classy focus on selected topics; and especially the design. Very smart, colorful, sophisticated, clean, and clever. The publication is a delight. Easy on the eyes, compelling, charming, as well as informative. Thank you!  ~ Mary Chalupsky, Milford, CT  

Share your passion. Passion sells. Share your story. Stories sell. Be the baker who sells a mini-cheesecake because she loves them. As a small business owner your biggest advantage is you, so be yourself. Let your customers know who you are and why you love doing what you do. You may be surprised to find out how easy it is to turn a first visit customer into a lifetime customer simply by inviting them to share the journey. ~ from www.getspokal.com
Note: All content in Our BerkshireTimes Magazine is accepted in good faith. We do not necessarily advocate and cannot be held responsible for opinions expressed or facts supplied by our authors, illustrators, and advertisers. We reserve the right to refuse advertising for any reason. For printed errors of the publisher's responsibility, liability is limited to the cost of the ad space in which it first appeared. Unless otherwise noted, we use a Creative Commons License in place of a standard copyright. 

    Yes, I am interested in advertising and would like a friendly, helpful, informative Independent Account Representative to contact me as soon as possible.

Submit
Our BerkshireTimes Magazine  ●  P.O. Box 133, Housatonic, MA 01236 
publisher@OurBerkshireTimes.com